New Jewelry TOKY0 2026

Visitors range in age from their 20s to 60s. In addition to those with a strong interest in jewelry and fashion, the event attracts a wide and diverse audience across various fields and interests.

A：New Jewelry TOKYO is primarily a consumer-facing sales event; however, it also attracts a significant number of buyers and press professionals throughout the exhibition period. The event has become a platform where new business opportunities and collaborations are actively generated on-site.

Attending buyers include representatives from major department stores and select shops across Japan, such as Isetan Mitsukoshi (including Isetan Shinjuku and Ginza Mitsukoshi), Takashimaya, Daimaru Matsuzakaya, Matsuya Ginza, Hankyu Department Stores, as well as lifestyle and specialty retailers like CIBONE and SFT (Welcome Co., Ltd.), BARNEYS NEW YORK, LUMINE (including NEWoMan), Tomorrowland, United Arrows, BEAMS, H.P. France, IDÉE, Wako, Sogo & Seibu, Baycrews, SHIPS, Abahouse International, The SAZABY League, Lazy Susan, PAL Group, BIJOUPIKO Group, ARTS&SCIENCE, The Conran Shop Japan, AXIS, Melrose, House of Lotus, SEMPRE Design, Wacoal Art Center, minä, Watarium Museum, Landscape Products, Code Three, Words & Arts, goldandbouncy Ltd., South Co., Ltd., REFIC, HAY, ideot, DELTA, and others.

Please note: The above is a partial list in no particular order.

A：Participation for all three days is mandatory. Booth operations must be managed by the designer or at least one staff member throughout the entire duration of the event.

A：Yes, applications from agencies, trading companies, and manufacturers are accepted.

A：Joint exhibitions by multiple exhibitors are permitted.

For exhibitions with three or more brands, the application will be treated as a group exhibition, and booth signage will display only the group name (collective name).

For exhibitions with two brands, exhibiting under a group name is also possible. If you wish to display both brand names side by side, an additional fee of ¥55000 (tax included) will be charged.
(This fee covers costs such as production and installation of additional signage, PR support for the additional brand, and other related expenses.)

* Payments may be made separately from each brand’s bank account.

A：No, there are no discounts for booking multiple booths.

A：Yes, student exhibitors are eligible to apply.

A：It is not mandatory; however, starting from this edition, submitting images of your work at the time of application is no longer required.

Instead, the selection process will be based on materials such as your official website and social media, where we review your works and past exhibitions. Therefore, we strongly recommend updating your online platforms as much as possible prior to applying.

A：Yes, you may apply. However, you will be required to submit additional materials (such as release documents) that allow for proper evaluation during the selection process.

For further details, please contact the NJT Office via email.

A：Exhibitors from fields other than jewelry are welcome, provided the category has strong affinity with jewelry. This includes fashion accessories, nail art, books, lifestyle goods, and similar disciplines.

A：Yes, this is possible. Please refer to the official website of your local municipality or relevant authority for details on available grants and subsidies.

* Please note that the NJT Office will only issue an invoice and a receipt. No other supporting documents will be provided. Any documents required for applications or claims must be prepared by the exhibitor at their own responsibility.

* Invoices and receipts will be issued in PDF format and sent via email. Please note that printed copies will not be provided by mail.

A：Yes, overseas brands are welcome to apply.

Please note that applications are accepted in Japanese only. The NJT Office will not issue any documents other than invoices and receipts; therefore, arrangements such as carnets must be handled by the exhibitor.

Invoices and receipts will be issued in PDF format and sent via email. Please note that printed copies will not be provided by mail.

A：Only in the 3F Hall. If you wish to bring your own fixtures or display equipment, please indicate this in the remarks section of your application.

After passing the selection process, we will review photos and details of the fixtures and inform you whether their use is permitted.

A：At this event, all financial transactions with customers must be handled directly by exhibitors. Accordingly, exhibitors are required to prepare their own credit card payment terminals and related payment systems.

Examples of credit card payment services:

• Square
  https://squareup.com/jp/ja
  A compact device supporting a wide range of payment methods, including PayPay, electronic money, and contactless payments. Offers fast settlement (as early as next-day deposits), no transfer fees, and no monthly or cancellation fees.
• STORES Payment (formerly Coiney)
  https://coiney.com/
  A payment service that can be introduced with no initial or monthly fees and supports electronic money payments.
• Smaregi
  https://smaregi.jp/
  Supports major credit cards, electronic money, and QR code payments. Also offers all-in-one portable terminals with built-in printers.
• AirPAY
  https://airregi.jp/payment/
  A payment service with industry-low fees, no initial or operational costs, suitable for a wide range of business types.

A：Yes. If jewelry is the main focus of your presentation, you may also offer items such as objects or fashion accessories for sale.

A：Pre-order (made-to-order) sales are also permitted. However, exhibitors are responsible for managing all operations related to post-event communication and product delivery, including the proper collection and handling of customer personal information under their own management system.

A：Individual custom orders, live demonstrations of production, Instagram Live / live commerce (please prepare all necessary equipment yourself), and promotional campaigns for customers are all permitted at the booth.

If you have any other specific requests or special activities in mind, please include them in the remarks section of the application form.